Question: What Market is the 2 Series Going For?

"Dwhite - Powered by Caffeine, Daft Punk, and Corgis" (Dwhite95)
06/09/2014 at 19:15 • Filed to: None

Seriously though, base model is like $600 less than a base model 3 series. Wouldnt most people in the market for a BMW just get a 3 series? I also like the last gen 1 series more.

DISCUSSION (22)

heliochrome85 > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:17

Presumably single guys M235i, and single girls 228i luxury line.

Brian Silvestro > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:17

It's for the "young millennial buyer who has enough money to get one," a segment that car companies think exist.

heliochrome85 > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:17

and their pricing/option strategy is exactly why i went with the 3.

Logansteno: Bought a VW? > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:17

You're getting more power in the 228i for the same cost as the 320i. The 2 is supposed to drive better than the 3 as well. It also looks better IMO.

K-Roll-PorscheTamer > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:19

The M235i is for those that can't afford a proper M-car and the 228i I haven't a clue. Women? Or those that don't want to pay that extra 600 for a 3-series?

heliochrome85 > Brian Silvestro
06/09/2014 at 19:20

I exist.

Brian Silvestro > heliochrome85
06/09/2014 at 19:22

AND WHAT DO YOU OWN

KirkyV > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:23

Normally, when discussing markets for smaller cars, I'd say 'Europeans', but we're all buying the 1 Series.

heliochrome85 > Brian Silvestro
06/09/2014 at 19:23

i bought a bicycle.

heliochrome85 > Brian Silvestro
06/09/2014 at 19:24

but realistically, were I to go back, I can't say I wouldn't seriously consider the 2. I just don't think its ever going to be a big player. The 3 just looks better to me.

JayZAyEighty thinks C4+3=C7 > Logansteno: Bought a VW?
06/09/2014 at 19:24

BMW has kinda lost its way in the styling department IMO, but at least they got the 2's proportions right. Besides, the new 3er is the size of an early 7!

ciscokidinsf > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:27

May be going after someone like me, I have the e46 330CI (2002, 5MT) and had been maybe thinking on an update- I do like the 2 series and size/proportion wise, its closest to the e46 than to anything else. The lines are graceful but not as good as an e92 Haven't driven it yet. Wondering if I want to upgrade to a 07-10 335is (used) - Can't get new so the 2 series is out of price range.

Brian Silvestro > heliochrome85
06/09/2014 at 19:28

Aaaaaannd that's where we disagree. But I think we've already had this conversation before. I DO think the M235i is going to be a great used car buy in the near future though, for the people it was actually made for in the first place.

BrownMiataDieselWagon > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:28

Some people think 4 doors are ugly. I don't know, I just made that up. To be honest, I have no idea.

Arch Duke Maxyenko, Shit Talk Extraordinaire > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:30

It's for people who want a smaller, less expensive coupe than the 4 series. I guess it really competes with the Mustang, Camaro, Genesis Coupe

E92M3 > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 19:51

The 2 is for people who want a 1 series sized coupe (thats what it replaces). They sold plenty of those so I expect similar sales.

EchtoGammut > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 20:14

I have asked this question about a couple of cars on the market. The Porsche Macan is a more extreme example. For me it seems like the ideal alternative to a sports wagon, but the price is more than a bit ridiculous when compared to everything else in the market. Its larger brother is actually cheaper once comparably spec'd out. With the 2 series and the Macan you are not saving anything over their larger siblings and I am not sure you are gaining enough in handling or performance to make it a factor in the buying decision.

samssun > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 20:39

People who think a "compact" shouldn't weigh 3500+ lbs, or who want a real engine in a car around 3200 lbs.

drunkenup4 > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 20:48

judging from BMW's ad campaigns and what owners are saying, its the people who have had E36s, E46's, or basically anyone looking for the purest, most practical luxury sports driving experience a German manufacturer can offer. A lot of these buyers are new to the brand, don't need the space of a 3/4, are coming from other fun cars, or are BMW owners already who want what is supposedly the most fun BMW now available.

Trust me, the new F30 is a lot less engaging to drive than the 2-Series, in any trim. Short wheelbase, compact as it gets, and the 4 cylinder runs mid-13's in the quarter (the I6 in 12.9) What isn't there to love?

COMTNDRVR > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 20:50

Would it make more sense if I were to tell you that there is a super cheap 220i that we just don't get in the US? The 228i is more analogous to the 328i/428i which are 10k more expensive than the 228i. BMW just doesn't want to sell a sub-$30k car here. I'd have to look, but I'd bet that the 228i has more basic features than the 320i, which is basically a de-tuned lease stripper for people who just want a German luxury badge. I needed a bigger car, but had I not, I would have probably gotten the M235i over the 435i.

Arben72 > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 21:13

It allows the m2 to exist. That's it.

marshknute > Dwhite - Powered by Caffeine, Daft Punk, and Corgis
06/09/2014 at 23:10

It's for the people who want a 4-Series but can't afford a 4-Series.